DNA Fitness developed for many different reasons but one is very personal. As life would have it and as it seems when any person seeks true "greatness", challenges will arise or, in Bryan's personal beliefs, the demons come out to test you. Bryan was no exception to this rule and was faced with some serious health challenges in 2003-2006. In the midst of battling for his health, Bryan chose to use natural forms of recovery ranging from lifestyle changes, eating habits, natural supplementation, wellness, PMA (positive mental attitude) and spiritual balance. After vigorous research Bryan discovered that nutrition was the largest industry in the world. We live in a world that is saturated with focus on H&F Athletes have to in order to perform, on-screen performers (for example models, singers, actors) need to in order to maintain their image. People magazine reported that if Britney Spears gained 5% body fat she could lose her Pepsi endorsement contract. Grassroots tries to produce business in areas that not only succeed in business but also help people, the economy and communities. Hence, combining a natural-born business mind with a new zest for healthy living we created this new division. In pursuit of entertainment and athletic careers, Bryan clearly understood the importance of not only being healthy and fit but also the value of one's appearance. In addition, Bryan always understood the power of having a fan-base (whether it is as a performer, athlete, musician, actor or other). For example, in September 2006, ESPN reported that Tiger Woods made $5 million a year by playing golf but generated $50 million that year in endorsements! The more people you can influence determines your marketability. When an athlete, actor or model has a good brand like Tiger, companies will pay a lot of money to gain access to those fans. It is said that Tiger is personally responsible for making golf a popular sport, consequently he took the entire sport to another level. This "endorsements concept" is what led GRN to developing the promotions division.

Are you aware that Obesity has been deemed a global epidemic by the United Nations and is now the #1 cause of death (passing tobacco)? According to Men's Journal, (January '07) statistics show that over 65% of all North Americans are currently Obese. It is no surprise to anyone that when you look better-you feel better, when you have more energy-you are more positive, when you are more positive-you accomplish more. When you look and/or feel better-your self-esteem rises and you can better manage the obstacles of life!